Coach parent Tapestry forecast annual profit below expectations due to rising tariffs, sending its shares plunging 14%, and said it planned to cut the number of handbag styles offered as retailers try to offset the impact of import duties.

Shares of Coach and Kate Spade parent Tapestry plunged Thursday after the company said tariffs will bite into its profits even as sales grow. The company's stock closed the day at $95.69, down nearly 16%.

Tapestry shares tumbled after the company forecast a difficult year ahead for its Kate Spade brand, overshadowing a successful turnaround of sister-brand Coach.