Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Justin Bieber's seventh studio album is the first since he became a dad in 2024 and comes four years after his last hit.

Justin Bieber's surprise 'Swag' album marks his first release in four years, and the most creative and wide-ranging music of his life