When Virat Kohli, one of India's most iconic athletes, parted ways with PUMA after an eight-year partnership, it wasn’t just another exit. Instead of chasing the next endorsement deal, Kohli took an ...

Under this program, creators will receive a competitive commission each time they refer a qualified advertiser who signs up ...

The update allows ChatGPT to provide product recommendations, display images and reviews, and offer direct links to purchase ...

Tabriz told Judge Amit Mehta during the Justice Department’s antitrust trial that several key features, such as Safe Browsing ...

Parle Biscuits retained its position at the top, accounting for 10% of the total ad volume, followed by Vishnu Packaging with ...

FLO, a period tracking app, is using Instagram to shift the conversation around menstruation. In this article, we look at the ...

The cookie company allegedly used songs by high-profile artists including Lizzo, Mariah Carey, Ariana Grande, and Beyoncé ...

Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are ...

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...