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Publicis Groupe's Cannes campaign aims to be 'useful' and prove why influencers should become a media channel.

The thorny issues of reach, audience verification and siloed measurement were top of mind as Samsung Ads launched its new ...

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CTV has moved beyond early adoption – we’re now in a new phase. With streaming habits maturing and ad-supported models gaining ground, connected TV is transforming from an emerging channel into a ...

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Campaign hosted its star event Media 360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025. Hosted ...

If the events industry is serious about reducing its impact on the environment, then agencies must walk the walk and not just talk the talk when it comes to sustainability. B-Corp certified emc3 is ...

Bold creativity is on the ropes — but not for long, if marketers take action. The State of Creativity 2025 report from Lions Advisory may highlight falling risk appetite and cultural inertia, but its ...

The audio platform had already launched the service in the US and Canada.

Far from being disengaged with the state of the world, 87% of Gen Z (those born between 1995 and 2012) believe they have the ...

This year at Cannes Lions, Sky is bringing big ideas – and bold leadership – to the table with a special lunchtime conversation on 17 June between its group CEO, Dana Strong and Marketing Society’s ...