In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Articles written by Luz Corona ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...