In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Articles written by Luz Corona ...