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Nike Readies ‘Sport Offense' as Q4 Revenue Falls 12%
Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven ...
Nike Q4 FY25: The Turnaround Narrative Begins Now?
Nike, Inc.'s Q4 results show early progress with inventory stabilization and renewed strategies, sparking optimism. Click for ...
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...
Nike revenue is way down. Here’s why
Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like ...
Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon
Nike investors finally have an answer from CEO Elliott Hill about how long its turnaround plan will take, boosting confidence ...
Nike’s stock is headed for a ‘swoosh’-shaped recovery after years of pain, analyst says
Nike has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the ...
Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs
Nike is taking action to combat a $1 billion cost increase from tariffs, including “a surgical price increase” in the U.S.
Will Q4 Results Move Nike's Stock Up?
Historically, NKE stock has decreased 65% of the time after earnings announcements, with a median one-day drop of 6.8% and a ...
Nike plans to reduce reliance on China production for US market to soften tariff blow
Nike said it would cut its reliance on production in China for the U.S. market to mitigate the impact from U.S. tariffs on ...
Nike’s Earnings Were Ugly. But They’re Better Than Feared.
Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...