Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it ...

Wildlife, beaches, the Sydney Opera House – all the usual suspects are in Tourism Australia’s new ad. But there’s one unusual ...

It’s seven years since Droga5’s “Son of a Legend” work for Tourism Australia cleaned up at Cannes Lions, but the agency’s creative powers are still on full volume for the client, fuelled by founder ...

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Robert Irwin and Nigella Lawson will star in an epic $130 million tourism campaign to lure more tourists from the US, UK, ...

Sara Tendulkar, daughter of the legendary cricketer Sachin Tendulkar, has been appointed the brand ambassador for Australia's International tourism campaign, Come and Say G'Day. Paving her way, she is ...

Robert Irwin is the new face of the latest Tourism Australia campaign. British chef Nigella Lawson will be used to lure UK tourists to Australia. Other versions of the commercial will feature actor ...

We are all stoked for the return of Ruby the Roo. After all, majority of Australians' first love was Skippy the kangaroo.

Robert Irwin, Nigella Lawson and Sara Tendulkar are among the celebrities enticing visitors to holiday Down Under as Tourism ...

The Australian tourism industry has been growing since the resumption of global travel. The number of international arrivals is expected to reach a record 10 million in 2026, growing to 11.8 million ...

Tourism Australia hopes Chinese actor Yosh Yu, centre, will entice more Chinese visitors down under. In contrast the number ...