LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON — Three days of peace, love and Moxie drew thousands to Lisbon’s annual celebration over the weekend. Moxie Festival events included a parade, fairground rides and a 30-foot climbing ...

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

“Mad About Moxie!” That’s the theme for the 40th Moxie Festival in Lisbon!. The festival, which began in 1982, celebrates Moxie soda, the official soft drink of Maine.

Moxie Festival to return to Lisbon this summer. The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival. Posted February ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...