This article, Ryan Reynolds, Fubo-backed Maximum Effort Channel shuts down, was first published at The Desk. To submit a news tip, comment or request for correction, please click or tap here.

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...

Maximum Effort. Ad Exchange News. Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz. BY AdExchanger // June 8th, 2022. Here’s today’s AdExchanger.com news round-up… Want it by ...