ITC, Prasuma

ITC to acquire Prasuma and Meatigo to strengthen frozen food portfolio
ITC has signed definitive agreements for the acquisition of Prasuma1, a player in the frozen, chilled and ready-to-cook foods space in India. It operates through the ‘Prasuma’, ‘Meatigo by Prasuma', and ‘Prasuma Momo Kitchen’ brands. It will acquire a 100% stake in Prasuma over three years, said a joint statement.
ITC to expand presence in frozen foods with Prasuma and Meatigo acquisitions
ITC has signed definitive agreements for the acquisition of Prasuma1, a leading player in the frozen, chilled, and ready-to-cook foods space in India. It operates through ‘Prasuma’, ‘Meatigo by Prasuma’ and ‘Prasuma Momo Kitchen’ brands. The company will acquire a 100% stake in Prasuma over three years, said a joint statement.
ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods
Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens. Its direct-to-consumer channel “Meatigo by Prasuma” offers a curated selection of exclusive products,
ITC signs agreement to acquire frozen food player Prasuma
KOLKATA: Diversified conglomerate ITC has signed definitive agreements for acquisition of Prasuma — one of the leading players in the frozen, chilled and ready to cook food space in India. This would be the fifth major acquisition in the FMCG space in 7-8 years by ITC,
Frozen food feast: ITC bites into momo-maker Prasuma
This acquisition will further fortify ITC’s presence in these future-facing categories, with current annual market size of over ₹10,000 crore and poised for rapid growth in the years ahead.
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