Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a sub-$20,000 starting price, standard hybrid powertrain, and practical utility tapped into a huge untapped market.

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced for its BlueOval battery plant. It will expand the Louisville facility by 52,000 square feet and "create or secure" nearly 4,000 direct jobs, Ford added.