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In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell, which is owned by Warren Buffett’s Berkshire Hathaway, is seeking to stop the ad campaign and wants Energizer to pay monetary damages. Energizer has not publicly commented on the lawsuit.

(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...

Duracell, which is owned by Warren Buffett’s Berkshire Hathaway, is seeking to stop the ad campaign and wants Energizer to pay monetary damages. Energizer has not publicly commented on the lawsuit.