A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

For the foreseeable future, Megyn Kelly will probably be shopping at American Eagle, not Levi’s, for all of her denim needs. Amid the controversy surrounding Sydney Sweeney’s new American Eagle commercials, the conservative commentator has thrown her support behind the Euphoria star while pitting the actress against Beyoncé.

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.