Mattel is expanding its toy line into manga, with Barbie and Hot Wheels set to get Manga adaptations from Tokyopop.

Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Elliot Handler served in the U.S. Army during World War II. The name was created by taking “Matt” from Matson and “El” from Elliot to form Mattel. They first sold picture frames and dollhouse ...

Details. Buckle up — there’s a new must-have gift for this holiday season for anyone who loves Barbie, classic cars or a ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

(RTTNews) - Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for children aged 8-12, based on Mattel's Hot Wheels and ...

However, it's the Barbie part of things that boosts its potential. Barbie and Hot Wheels are two of Mattel's biggest brands, so a combination of the two is bound to make some noise. I was thrilled ...

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...