“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, chief marketing officer at Taco Bell.

While that press release quote is filled with buzzwords and exaggerations, it is indeed true that the blue tropical spin on Mountain Dew known as Baja Blast has been a part of Taco Bell’s menu for 20 ...

We tasted the new passionfruit-infused soda that will be available only at Taco Bell starting this week One Of 2025’s Most Special, Emotional Games Is $5 And Will Take You An Hour To Finish We may ...

Taco Bell shakes up its beverage menu with Baja Midnight, the first-ever permanent flavor extension of its iconic Baja Blast ...

Taco Bell launches Mountain Dew Baja Midnight, a bold new twist on the iconic Baja Blast flavor. The passion fruit and lime blend launched nationwide today, Aug. 14, marking the first permanent ...

Taco Bell announced Mountain Dew Baja Blast Midnight, the first Baja Blast permanent flavor expansion, will hit locations ...

Taco Bell is finally adding a second, permanent version of Baja Blast to its menus, with the passion fruit-flavored Mountain ...

The passion fruit-infused Mountain Dew Baja Midnight arrives August 14, with a special free drink offer for rewards members ...

Taco Bell unveiled on Aug. 12 a new flavor of Mountain Dew Baja Blast. Here's what it is and when customers can order the new ...

Dive into the ultimate DIY cocktail experience with our refreshing Baja Blast Cocktail recipe. This video guides you through ...

Taco Bell is set to introduce Baja Midnight, a new Mountain Dew Baja Blast flavor, on Thursday. Baja Midnight is the first ...

Invitations to exclusive industry events and research by Danielle Oster , August 12, 2025 ...