Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

A series of studies have raised concerns by associating synthetic food colorings with health risks from hyperactivity to ...

Stella's Homemade Ice Cream shop makes the switch to natural colorants, proving small businesses can lead food industry ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

For years, Kennedy has railed against Big Food and Big Pharma and blamed the nation’s “chronic disease epidemic” on additives ...

The FDA is working with the food industry to eliminate petroleum-based artificial dyes from the U.S. food supply by late 2026 ...

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.