The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

It’s official, WhatsApp ’s latest update is bringing ads to the platform.

As the company explains in its blog post, these ads will appear in WhatsApp's Instagram Stories-like Status feature. % ...