They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

"No ads" was once the mantra of the founders of WhatsApp. Now, the service has announced it will be introducing advertisements. Chats, though, are to be kept ad-free. DER SPIEGEL spoke with WhatsApp ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in ...

Signal's president, Meredith Whittaker, has criticized WhatsApp's introduction of ads and AI features, reaffirming Signal's dedication to user privacy ...

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...