Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Signal's president, Meredith Whittaker, has criticized WhatsApp's introduction of ads and AI features, reaffirming Signal's dedication to user privacy ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

Salesforce Inc. is increasing the price for many products, becoming the latest software maker to adjust its cost structure as ...

The messaging app landscape is changing. WhatsApp recently introduced ads, and it's not going down well with users. This discreet addition has sparked concern ...