According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

TSN: Utah Mammoth owner Ryan Smith was on the Pat McAfee show discussing the process of naming the team. Pat McAfee: How was ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

More than a year after the Arizona Coyotes folded, sending players and managment to Salt Lake City, Utah's NHL team has a new ...