Starbucks CEO Sales Strategy

News

Starbucks, CEO Niccol

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and comparable sales in China rose.

Reuters on MSN · 3d

Starbucks CEO details brand reset plan as turnaround efforts drive sales beat

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and investments in labor and store operations helping to offset slowing consumer spending in its domestic market.

AOL · 4d

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of negative sales growth this week.

1don MSN

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

2don MSN

Starbucks is shutting down an entire line of cafes

Starbucks is shutting down its pick-up only stores just six years after introducing the concept, because they no longer mesh ...

Detroit Free Press1mon

Starbucks CEO accelerates 'Green Apron' service change overhaul

Starbucks rolled out the service changes to 700 stores initially. During the company's April 29 quarterly earnings call, Niccol said it would be introduced in a third of U.S. stores by fiscal year ...

Results that may be inaccessible to you are currently showing.

Hide inaccessible results