Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.