WNBA season dribbles into full force, the reigning champions, the New York Liberty, are making headlines not just for their ...

Nike and Dallas Cowboys star CeeDee Lamb have unveiled a collaboration for a player-edition football cleat dropping this ...

Building on the success of last year's inaugural tournament, Jordan Brand has announced the return of The One global basketball tournament for 2025. The premier competition showcases the next ...

Howard White, a Nike veteran and founding father of the Jordan Brand now serving as its senior vice president, was in the room in 1984 with untested NBA rookie Michael Jordan to meet with Nike at ...

Carolina Hurricanes, led by captain Jordan Staal, are gearing up for a high-stakes Eastern Conference Final rematch against the Florida Panthers in 2025. Staal seeks revenge for their 2023 sweep ...

All of this has come to the attention of brands who want to associate with these women. Jordan Brand has roped in some of the best young players in the NBA in its efforts to expand its reach.

New Delhi: Independent creative agency Adtomica has been named the Agency on Record (AOR) for Tinder’s brand partnerships in India. The appointment follows the 2025 “Move On” campaign ...

Even new-generation stars like Banchero look up to him. So, when it came time to choose between an Adidas deal and a Jordan Brand contract, he picked the latter—despite his affiliation with a ...