It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

On July 31, 2023, the news of Reubens' death came as a shock to documentary filmmaker Matt Wolf, who had spent a year trying ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...

Streaming’s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...