Myntra's Glamstream blends content and commerce. It personalises shopping through influencer, user, and celebrity videos, ...

Despite being late to the quick commerce party, the Walmart-owned e-commerce major is striving to capture market share with a rapid scale up ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

While there have been questions about Meesho’s changing business model over the years — from social commerce to affiliate ...

WoodenStreet secured INR 354 Cr (about $43 Mn) in Series C, where Premji Invest, the family office of Wipro founder Azim ...

According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and ...

With the launch of Glamstream, vertical ecommerce player Myntra is looking to double revenue in the coming years from content ...

Mensa Brand, now called BRND.ME, was one of the fastest to achieve unicorn status in 2021. The brand aggregator has acquired ...

Its latest Series B funding round of INR 90 Cr is expected to boost its manufacturing push to reach a revenue milestone of INR 120 Cr ...

Good Glamm’s acquisition-heavy strategy mirrored the Thrasio model, but in chasing scale, it overlooked operational synergy and profitability. The result? Soaring losses, brand misfits, and investor ...

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...