Despite being late to the quick commerce party, the Walmart-owned e-commerce major is striving to capture market share with a rapid scale up ...

While there have been questions about Meesho’s changing business model over the years — from social commerce to affiliate ...

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

AI enables beauty brands—especially emerging ones—to access advanced analytics and competitive insights. Here are three opportunities.

Shoppers aged 45 to 60 now make up 25% of total spend for the beauty category, favouring products that ‘balance benefits with ...

The Bihar Idea Festival, an initiative aimed at discovering and supporting emerging startups across the state, driven by ideas, identity, and innovation, has taken a significant step forward with the ...

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings ...

Tom Spratt, Lead Beauty Client Partner at social media platform Pinterest UK, explains how the most effective brand ...