Travis Kelce is hard-launching his relationship with Taylor Swift on Instagram. The NFL superstar shared sweet photos of the two.

In one snapshot, Swift and Kelce, both 35, twin in lacey all-white outfits, with the athlete in a cool T-shirt and beige pants, and the singer in a Dôen's crochet Joanne Top and Paige Short.

The "Shake It Off" singer and Travis have apparently been spending lots of time together this year, and based on the pictures, Travis' family — his parents Donna and Ed, and his brother Jason have been part of the adventure as well. In other photos, they're pictured with their friends.