Whether you hold Rihanna responsible or not, sternum tattoos are having a moment right now, and by the looks of these intricate designs it's easy to see why. The underboob placement of a sternum tat ...

Welcome to 2017: the year of the butt tattoo. Yes, five years after Cheryl Cole unveiled her sprawling, rose, bottom tattoo (pictured above) ...

There's no denying the people of Instagram are a creative bunch what with the rise of all sorts and weird and wonderful mini-trends (e.g. squiggle lips, snake eyeliner etc.) in recent times. But this ...

In today's anything-goes culture, when it comes to fashion it looks like we're giving up on the once-essential boulder holders completely, and why the hell not? This is 2017 ladies and there's never ...

We're not ones for body shaming here at SoFem, but this is some low-hanging fruit - literally. Someone noticed recently that Donald Trump has a neck vagina and, in what I can only assume is a ...

In today's the beauty-industry-knows-no-bounds news, I bring you a 'handy' hack that'll help men everywhere fake the size of their manhood without a viagra prescription. Enter: Jeffree Star i.e. the ...

Can you believe the end of March is here already? Nope, me either. But with the end of this month comes a fond goodbye to winter and lots to get excited about: spring has sprung which means lighter ...

Long before YouTube makeup tutorials ever existed and before anyone had even uttered the words "Kim Kardashian", the only way to get yourself decent contour was through the use of plastic surgery. But ...

Nicole Scherzinger has become something of a national treasure. We've eagerly watched her evolve from her young days in the fame game as one fifth of girl group The Pussycat Dolls (although everybody ...

The Great British Bake Off as we know it is just days away from its pun-filled finale with Andrew, Candice and Jane beating off stiff competition to make it to the final three. Unfortunately for us, ...

Cancel that gym membership and throw out those 'lean in 15' cookbooks - the time has come to abort mission: summer body (that you never really started). It's September which means Autumn is upon us, ...

Lord knows we need women's rights. And boy have we come a damn long way in our fight for equality. But did you know there are different types of feminist? Your brand of feminism can decide exactly how ...