Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...

Out of Home global ad revenue reached $46bn - a ten per cent increase on 2023 - in 2024 with $49bn forecast for 2025, World ...

In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative Again (MOCA).

Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it's been fending off cr ...

It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never ...

A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building ...

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer ...

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign ...

Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows ...

FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something ...

With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are ...