AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company and its ...

Customer Relationships - While the Dallas Mavericks came *this close* to the NBA finals, the better story is how Mark Cuban bought a clunker of an NBA team in 2000 and overhauled it ...

Customer Relationships - Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

General Management - Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?

See 8 steps to creating a contest that will help you generate leads and offer a memorable customer experience.

Content - Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

Brand Management - At one time or another, your brand image might not only be skewed from its original identity but also adopted or hijacked by totally unintended market segments. Likewise, in brand ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.