The rise of fractional CMOs has been well-documented, offering start-ups and scale-ups access to senior strategic talent ...

Meta has unveiled a significant update to its Brand Rights Protection tool for businesses using its Facebook and Instagram platforms.

A new study from Melbourne-based market research body Roy Morgan proves Australians are still committed to newspapers and magazines.

Creative agency BMF has appointed Aisling Colley and Richard Woods to the role of joint managing directors. Colley returns to ...

Specialist marketing recruitment agency iknowho launched its annual insights guide, revealing salary, flexibility and AI ...

Westpac will become the new principal partner of Cricket Australia, ending a 37-year partnership with rival Commonwealth Bank.

With physical checkouts disappearing across the country, consumers continue to be left with clunky, slow self-serve ordering systems, and it’s sending us all bananas.

Read the latest marketing news from Marketing Magazine's Marketing Mag providing insights about marketing & advertising in Australia & around the world.

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world ...

“A key characteristic of this group is their ability to lead opinion more broadly, thereby influencing the behaviour of other consumers. In other words, targeting this audience has a positive halo ...

As cost of living crisis continues, Aussie companies are spending less and less on advertising, with a huge downturn.