However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Articles written by Luz Corona ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.