Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...