The Creative Studio, the in-house mastermind behind Careem campaigns, fully developed and produced the Udhiya campaign.

Joelle Haddad unpacks the meaning of world-building — showing how lasting brand worlds emerge when strategy and creativity ...

Extend The Ad Network announces a new Board of Directors to drive innovation, and strategic growth across the marketing ...

Sudani unveils new brand with Skyne, marking its transformation from telecom provider to full-scale ICT solutions leader.

Assembly's Bipul Markan highlights four key shifts that luxury brands need to understand to thrive in the Middle East market.

A pioneer with extensive experience in Saudi Arabia, stretching back to 1987 as the first multinational to set a base in the kingdom. Successful track record in supporting top Saudi brands to become ...

Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...