A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the ...

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...

By Mikey O'Connell TV Features Editor The invitation to NBCUniversal‘s 2025 upfront presentation promised “a sneak peek at the greatest two years in the history of any media company.” ...

Did Madison Avenue fill NBCUniversal‘s coffers or not during this year’s decidedly difficult “upfront” market? The answer is hard to discern. NBCU’s stance in the 2024 market reflects a ...

By Alex Weprin Senior Editor To say that NBCUniversal ad sales chairman Mark Marshall is bullish on what his company has to offer at this year’s upfront is an understatement. “The fact is that ...

NBCUniversal will return to Radio City Music Hall for its upfront presentation to advertisers on Monday, May 12 — with one ...

Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!” ...

NBCUniversal has closed its 2024-25 Upfront negotiations, touting “modest” advertising growth boosted by Peacock, sports and digital. The latest round marked the company’s largest digital ...

NBCU’s sports ad troops achieved the highest level of upfront commitments ever, paced by double-digit year-over-year growth in Sports Digital. Hispanic sports ad spending, with Telemundo as the ...