Tesla sales in the EU slumped for a fourth consecutive month as Musk’s EV maker struggled to cash in on a growing market in the bloc where Chinese rivals are expanding.

The numbers are the latest indication of how much the vehicle brand is suffering because of the backlash against its billionaire CEO and his far-right views.

TSLA in electric vehicle (EV) sales in Europe for the first time in April, overtaking the long-time market leader in the region. Per Jato Dynamics, BYD registered 7,231 new battery-electric vehicles (BEVs) last month,