Major retailers that traditionally spent a lot of their advertising budgets on TV have been leaning into working more with ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

Two milestones revealed this week illustrated the diminishing power of broadcast television in a new media world.

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if ...

Waterfall Network is a layer-1 protocol that implements a Directed Acyclic Graph (DAG) as its foundational ledger. A DAG is a non-linear data structure that arranges blocks as vertices in a directed ...

In an industry that’s long been run by storied Hollywood executives, those with backgrounds in finance and dealmaking are ...

Nowadays, to stay competitive in journalism, you need to have a speedy infrastructure. Local news outlets cannot afford delays, especially amidst emergencies or breaking events. Readers expect instant ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.