Apple Chief Executive Tim Cook said those features will reach more users in Europe this spring, and shares rose 3.14% in post-market trade. Apple has approached AI more cautiously than many of its ...

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China's DeepSeek last week launched a free assistant it says uses less data at a fraction of the cost of U.S. models. Within ...

Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive ...

Apple CEO Tim Cook is a fan of DeepSeek's innovation. When an analyst asked the executive on the earnings call about what he ...

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

In a turbulent week for US tech, the Silicon Valley giant last night posted a 4% jump in sales for the three months to ...