Interpublic Group of IPG -0.99% Cos has agreed to acquire Acxiom Corp.’s Marketing Solutions business unit in a cash transaction valued at $2.3 billion, the company announced Monday afternoon ...

Acxiom executives and key shareholders are convinced selling the business in two pieces, first AMS then LiveRamp, could yield huge returns over Acxiom’s current market cap of about $2.2 billion.

Contrary to a report published in the Financial Times, which was later repeated by CNET and yours truly, Acxiom is not planning to open the kimono and let us all take a peek inside at the data it ...

Acxiom, the giant data broker, says it doesn’t collect information that could be used for abortion prosecutions Shareholder advocates submitted a resolution asking for a report on the company ...

Acxiom shares have climbed 37% since the beginning of the year. In the final minutes of trading on Tuesday, shares hit $52.81, a rise of 85% in the last 12 months.

Acxiom will only tell companies which magazines they might find in a certain demographic or geographic area; you can’t go to the firm if you’d like to know whether your boss gets Maxim at home.

Acxiom plans to launch five solutions under ConneCXions this year with the goal of tying clients’ ad tech and mar tech investments together. Addressable Advertising, which Acxiom launched in May to ...

Data broker Acxiom moved one step closer to tying real world to offline data when it agreed to acquire advertising-software startup LiveRamp for $310 million in cash.

Acxiom now sees first-quarter earnings at 8 cents to 13 cents per share, also well below First Call's forecast of 27 cents per share. "This revision is much more severe than the market anticipated ...

Acxiom, a huge ad data broker, comes out in favor of Apple CEO Tim Cook's quest to bring GDPR-like regulation to the United States By Becky Peterson AP Jan 21, 2019, 12:32 PM PT ...