The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.

Entering her eighth season in the WNBA, Las Vegas Aces superstar A'ja Wilson is poised to build on what was arguably the most dominant individual campaign in league history.