Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Treasury Secretary Scott Bessent was finally able to admit that tariffs are indeed a tax on American importers and consumers, ...

MAGA is pretending that progressives are up in arms over the Sydney Sweeney “great jeans” ad, which, credit to American Eagle, I guess.

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

American Eagle's ad campaign featuring the 27-year-old star captured the internet's attention. An advertising expert says that means it worked and may signal a shift away from more inclusive ads.

Conservatives piled on media outlets indulging the backlash to an American Eagle ad campaign starring Sydney Sweeney, which critics are calling racist.

Absence makes the heart grow fonder, but fondness doesn’t pay the bills. 12 Cynical: ‘The Office’ AT&T kicked off some kind of vague small business-oriented campaign by buying billboards ...

Last Wednesday, American Eagle announced its new ad campaign called “Sydney Sweeney has great jeans.” The company’s stock has soared since the ads featuring the “White Lotus” and ...

At least 11 people were stabbed in a bloody scene inside a Michigan Walmart Saturday night — causing terrified shoppers and employees to flee — before a brave armed citizen helped detain the ...

Texas Senator John Cornyn's reelection campaign is launching a digital ad buy hitting his Republican primary challenger, Texas Attorney General Ken Paxton, on allegations of mortgage fraud.

A Rockford-based coffee company shines as part of a new national ad campaign for Walmart.

Rockford's Fire Department Coffee is the centerpiece of a new nationwide Walmart ad campaign.