What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Board Member, Yilin Lu, Appointed President to Lead Expansion Across Digital Media and Financial Sectors MIAMI BEACH, FL / ...

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that ...

Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

In 2023, TikTok contributed $24.2 billion to the U.S. economy. It supported more than 220,000 jobs and enabled 7 million businesses across the country to promote their brands.

advertisement 01-02-2024 MARKETING INNOVATION From Clinique to Kraft, how TikTok became a kingmaker of brands for Gen Z “TikTok made me buy it” is the new mantra for marketers going into 2024.

As TikTok Shop reshapes the future of retail, LA-based Christin Marie Studio stands at the forefront—leading the charge in the jewelry category and redefining success in digital commerce. Since ...

The strategies she used to plan and post her videos didn't just boost her engagement rates and increase the number of followers — it's helped more brands find her through TikTok's discover page ...

Fruit Roll-Ups officially joined TikTok on March 13—when the trend was hitting peak levels on the platform—with a video that cheekily acknowledged the brand’s involvement in the viral recipe.

Can you build a thriving real estate business on TikTok? Kina Desantis did. She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four ...

With TikTok Under Fire, Brands That Rely on It Worry Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan.

In her new role as TikTok’s Chief Brand and Communications Officer, Zenia will focus on advancing the strategic vision of our brand and advising key businesses. She will be in charge of ...