New Leadership and Strategic Shifts. The appointment of Brian Niccol as Chairman and CEO, effective September 9, 2024, has been a significant development for Starbucks.

Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Leadership Experience 2025: Starbucks Rallies 14,000 North America Coffeehouse Leaders to Accelerate its ‘Back to Starbucks’ Strategy. Jun. 10, 2025 9:00 AM ET Starbucks Corporation (SBUX) ...

Starbucks announced another stage in its leadership shake-up on Tuesday, as CEO Brian Niccol will bring in two more executives who spent time at his former employer Taco Bell while dividing key ...

Earlier this week at the Starbucks Leadership Experience 2025 in Las Vegas, ... "Under the Back to Starbucks strategy, ...

Starbucks is adding two former Taco Bell alumni to its leadership team. CEO Brian Niccol said the company is changing the operating model for its retail team, which led to the shake-up. Starbucks ...