Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

The change comes two years after Warner Bros ... Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and ...

The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

HBO Max will soon be splitting from CNN after parent company Warner Bros. Discovery announced it will be breaking up into two ...

The announced split, which will take place next year, is yet another major media upheaval amid the ongoing cord-cutting that ...

By splitting in two, Warner Bros. Discovery is effectively hitting “undo” on its two-year-old merger of HBO Max and ...

The ongoing back-and-forth over the future of HBO and its parent company Warner Bros. Discovery calls to mind a line from one ...