Like Max before it, Paramount+ With Showtime is being rebranded with the name that it was originally rebranded to replace.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The change comes two years after Warner Bros ... Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and ...

The company said despite its addition of millions of subscribers since the name change ... associate “HBO” with a certain high quality, and the return to the HBO Max brand was made in response ...

Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for the company ...

Discovery is reviving the HBO Max name after abandoning it over a year ago in favor of the shorter "Max" brand, officials announced Wednesday. The media giant announced that the change will take ...

Discovery upfront, Bloys revealed the name change to media buyers ... Continued the statement: “Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...