K-dramas have turned the global streaming world into a boxing ring, where platforms go round after round, throwing punches to ...

This week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why did Warner Bros. Discovery decide to change the name? HBO, after all, remains a solid-gold ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

And as part of doing that, its current HBO-inspired content strategy is about to be put to the test. Historically, HBO has built a strong following through producing high-quality TV shows.

Discovery’s larger strategy to boost the streaming platform ... which tracks upcoming releases on streaming platforms, HBO and Max original series are set to account for 9.6% of all ...