On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products from two companies that he co ...

As college football undergoes a dramatic transformation fueled by name, image, and likeness (NIL), the transfer portal, and ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

Deion Sanders deployed his marketing prowess in an entirely different light. The Colorado head coach revealed Monday that he had his bladder removed in May after a bladder cancer diagnosis. During ...

Deion Sanders not only played both sides of the ball in the NFL, but he played two different sports. Sanders batted a .263 average, had 39 home runs, 168 RBIs and 186 stolen bases in nine MLB seasons.