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Just like in prior seasons, young viewers will follow JJ, Cody, Nina, and the rest of the CoComelon Lane crew as they learn, ...
While “Cocomelon” had once been a consistent draw for young viewers among Netflix’s licensed content, the streaming giant claims that viewership has declined almost 60% from 2023 H1 to 2024 H2.
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As streaming services chase profitability, kids’ content is king
Netflix saw the hours spent viewing "CoComelon" decline nearly 60% from early 2023 — when it started releasing engagement data — to late 2024.
As of June, YouTube accounted for 12.8% of overall streaming on the TV, surpassing Netflix and Disney+, Nielsen reported. In total, streaming viewership surpassed broadcast and cable TV.
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