TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

If TikTok disappears from the U.S. market ... By offering cross-border tools for monetization, discoverability and brand deals, Meta is positioning Facebook and Instagram as global platforms ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

Instead of turning to Google, they’re searching on TikTok, Instagram ... and it’s reshaping how brands approach discoverability. Gen Z “googles” 25% less than Gen X, turning instead ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...